Zawara making its mark in women’s clothing

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The passionate team at Zawara!The passionate team at Zawara!

By Kamil Ridzuan

Clothing brand Zawara is slowly but surely making its mark as one of the country’s top producers of women’s clothing.

Its chief operating officer Fadilla Abd Karim said Zawara is growing from strength to strength in line with its aspiration to be a formidable player in the local fashion industry.

“Since our establishment five years ago, Zawara has grown to open eight stores now with more branches opening soon,” Fadilla told Business Circle.

Zawara is owned by Mirage Resources Sdn Bhd, which is the brainchild of Fadilla and director Kamarul Ariff Abd Karim.

Today, Zawara’s flagship outlet is at Busana@Menara Mara in Kuala Lumpur with other outlets located in Shah Alam, Johor Baru, Bandar Baru Bangi, Wangsa Melawati, Kota Baru, and most recently, Sungai Petani in the northern state of Kedah.

Womenswear for all occasions

Elaborating on the brand, Fadilla said Zawara’s goal is to provide an extensive line of modest women dresses for a variety of occasions.

Rising hems and lowering necklines may constitute a large part of what fashion is today but Zawara believes that, for every revealing style, there is a covered up but yet stylish alternative.

“There is a misconception that if clothes are modest, they are boring, outdated and lacking in personal style. We here at Zawara disagree.”

Fadilla said the company’s webstore should be an essential shopping destination for every fashionista as it offers access to the hottest looks of the season.

She added Zawara’s clothings are hand sewn with the highest quality materials such as satin, silk and lycra, designed by women with women in mind.

It is also the first fashion website in Asia to introduce the virtual fitting room. Zawara’s virtual fitting room, which is powered by the latest state-of-the-art augmented reality technology, allows customers to try on the clothes from the comfort of their homes.

Online e-dealers

Zawara adopts the “dropship” programme – a retailing practice of sending items from a manufacturer directly to a customer – which allows online entrepreneurs to trade Zawara products without the risks of unsold inventory and logistic nightmares.

Fadilla said online e-dealers will be given a personalised Zawara account.

“They only have to use the banners provided by us in their blogs and share the products they would like to promote through their Facebook pages, emails or other mediums of social media,” she said, adding that no capital is required from e-dealers.

Once a customer makes a purchase via the web portal, the e-dealers will get 10% profit on net sales.

“We will handle all deliveries, returns and packing while the e-dealer can monitor their sales and account in real time and see their business grow,” she explained.

Franchise opportunities for bumiputra entrepreneurs

Besides offering women modest yet chic wear, Zawara is the first Islamic fashion brand to offer business franchise opportunities to aspiring fashion entrepreneurs with startup capital from as low as RM250,000.

Kamarul Ariff said the company began offering franchise opportunities early this year as part of its strategic move to expand and bolster the Islamic womenswear brand all over the country.

He said Mirage Resources has been involved in production, distribution and clothes retail for the past five years.

Kamarul Ariff said aspiring entrepreneurs short of funds can apply for loans at Perbadanan Usahawan Nasional Bhd and Perbadanan Nasional Bhd (PNS).

He said a typical franchise loan package of RM250,000 includes franchise fee, starting inventory (RM70,000), shop rent deposit (RM28,000) and point-of-sale system (RM7,000).

Zawara believes that for every revealing style, there is a covered up but yet stylish alternative.Zawara believes that for every revealing style, there is a covered up but yet stylish alternative.Zawara offers hand sewn clothes made from high quality materials.Zawara offers hand sewn clothes made from high quality materials.Zawara has expanded rapidly and its latest store has opened in Sungai Petani, Kedah.Zawara has expanded rapidly and its latest store has opened in Sungai Petani, Kedah.

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