Chiew: “The increase in smartphone users, together with the huge advent of social media has played a big role in the dramatic increase of Internet bandwidth consumption in Malaysia over the last two years.”
Industry body Malaysian Internet Exchange (MyIX) recently stated that official internet bandwidth consumption in the country has more than doubled in the first six months of 2014 compared to the same period in 2013.
“For the first six months period of 2014, the aggregated Internet bandwidth consumption in Malaysia increased by 105% to a total amount of 306,970 Mbps,” said Chiew Kok Hin, chairman of MyIX.
Initiated by Malaysian Communications and Multimedia Commission in 2006, non-profit body MyIX (Malaysia Internet Exchange) is operated by Persatuan Pengendali Internet Malaysia with the cooperation of local Internet Service Providers (ISPs).
MyIX’s latest infrastructure consists of eight Internet Exchange nodes of which five are in Bayan Baru, Johor Bahru, Kuantan, Kuching and Kota Kinabalu. These add on to the original MyIX nodes located in the Klang Valley at Menara Aik Hua (AIMS), Technology Park of Malaysia (JARING), and CSF 1 (Telekom Malaysia, Cyberjaya). MyIX is modelled after the Amsterdam Internet Exchange and London Internet Exchange.
“In comparison, the total 12 months Internet bandwidth consumption in 2013 stood at 349,277 Mbps, which means that Malaysia’s Internet bandwidth consumption is already almost the entire amount of the year before,” said Chiew. “This shows how much more Internet data and content traffic is being utilised by both the local commercial and residential markets.”
He said that for example for the month of June 2014 showed the internet bandwidth consumption at 61,771 Mbps compared to just 26,032 Mbps in June 2013, which made June 2014 as the month with the highest internet bandwidth consumption.
Chiew said that IDC Research showed that the mobile penetration rate in Malaysia has exceeded 140%, and noted that one of the factors was the increase of smartphone users in the country sparked by MCMC’s Youth Communication Package (YCP), which was rolled out in 2012.
“The increase in smartphone users, together with the huge advent of social media has played a big role in the dramatic increase of Internet bandwidth consumption in Malaysia over the last two years,” he further said.
“As technology gets more advanced, we are seeing more and more content rich sites which have emerged, that requires higher broadband capacities to carry across the type of bandwidth-hungry applications to the consumer. This factor alone is another reason why MyIX sees that Internet bandwidth across the country will continue to increase,” Chiew added.
“E-commerce is the other contributing factor to the increase of Internet consumption by Malaysians,” he said. “We are seeing an increasing number of Malaysians making purchases online in both local and international sites. At the same time, most businesses already have some form of online presence and are conducting transactions in voluminous daily amounts.”
“The country’s domestic market demands are also attracting foreign e-commerce traffic as they vie for the increasing appetite for online purchases among Malaysians,” he said.
Chiew added that Hutchison Global Communications, Swiftserve and Telstra Malaysia have recently signed on to be connected, or ‘peer’ locally with the Malaysian Internet Exchange. “Already, sites such as Google, Facebook, Akamai, Amazon, Microsoft and Twitter are already peered to MyIX.”
MyIX continuously monitored local traffic bandwidth consumption patterns to invite international sites most frequented by Malaysians to peer at MyIX to ensure faster loading for local users.
“Internet service providers and Internet content providers based both in Malaysia and internationally are welcome to join MyIX to peer with Malaysia’s Internet exchange – in order to enjoy the benefit of connecting in a more efficient and economical manner to Internet users in Malaysia,” said Chiew.