Going Glocal: The Content Industry On What It Takes

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The creative industry requires professionals who are both managerially proficient and artistically savvy. Unfortunately, there exists a significant dichotomy in the skill sets and perspectives of business/finance professionals and creative artists. This dichotomy tends to create problems within the sector. It is essential that the artistic mindset understands where the financiers are coming from and how to manage that relationship to maximum mutual advantage.

Are content creators selling their stories from a creative and financial angle? Is content itself enough to go global? We find out from stakeholders in the content industry on what it takes to be a winner.

Business Circle had the opportunity to speak to Low  Huoi  Seong who is the CEO of  Vision  New  Media.  Seong   has   over   26   years   of   experience   in   the   content   industry,   having   started   Vision   Entertainment   with   his   partner   in   1985   as   a   TV   programme   distribution   company.   Since   then   the   group   has  ventured   into   licensing   &   merchandising   animation,   video   games,   as   well   as   digital/mobile   interactive   services   Seong  is  currently  a  member  of  the  Local  Advisory   Panel   of   MSC   Malaysia,   a   member   of   the   FINAS   and   TeAM   boards.

Keiko  Hagihara  Bang is CEO of Bang  Productions  which is an   award   winning   boutique   media   consulting   and   investment   company   committed   to   excellence  in  production  and  management  of  blue-chip  quality  content  for  the  Asian  region.   In   addition   to   being   a   leading   producer   in   the   region,  she   is   also   a   media   consultant   for   major   corporations   and   government  agencies,  specializing  in  the  creation  of  partnerships  between  media  companies  and  generating  deals   for  branded  content,  cross-platform  content,  and  entertainment-related  content

Naguib Razak is Director General of FINAS and has   extensive   experience   in   documentary   film   production   and   direction. Prior   to   joining   FINAS   he   was Managing   Director of Blue In Green  Productions. Naguib is a fellow at the Asian Public Intellectuals Fellowship and Senior Executive at  the Asia-Pacific Broadcasting Union.

Johan Ishak is CEO,  MyCreative  Ventures  Sdn  Bhd. Johan  is  charged  with  the  task of launching  MyCreative  Ventures  Sdn  Bhd,  a  pioneer  project  set  up  by  the  Prime   Minister   of   Malaysia   to   spur   the   creative   industry   and   elevate   its   significance   to   the   national   economy. With   an   initial   budget   allocation   of   RM200   million   the   fund,   MyCreative   can   either   become   a business   partner   via   equity   funding  or  provide  loans  to  business  owners. Johan  joins MyCreative  Ventures  from  Media  Prima,  where  he  was   GM   of   Financial   Reporting since   2009. Johan   has   an   extensive   international   background   having   worked   in   Australia, the US,  and  the  UK  in  various  positions  with  Deloitte Touche, Petronas and PwC.

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